Lulinha Sues Flávio Bolsonaro Over AI Video on INSS Embezzlement Claims

Businessman Fábio Luís Lula da Silva, known as Lulinha, has taken legal action against Senator Flávio Bolsonaro. Lulinha is demanding the removal of an AI-generated video published by Bolsonaro that falsely links him to embezzlement suspicions at the INSS (National Social Security Institute).

Lulinha argues that Bolsonaro used artificial intelligence to create and disseminate a video attributing a "false fact of unequivocal criminal connotation and defamatory purpose" to him. The video, posted in early July, depicts a simulated scenario of Flávio piloting an aircraft during a mission to locate Lula's son. It further labels Lulinha as "suspected of having stolen millions from the elderly in Brazil" and states that "the theft of the elderly from the INSS cannot go unpunished."

In his lawsuit, filed Tuesday, Lulinha requests an immediate injunction for the removal of the publications from Bolsonaro's X and Instagram profiles within 24 hours. He also seeks to prevent Bolsonaro from re-disseminating the images. Additionally, Lulinha is demanding R$10,000 in moral damages and a judicial recognition of "abuse of right" in the dissemination of the images and the use of AI for "disseminating false and defamatory imputations."

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O vídeo impugnado aparenta inserir-se no contexto de sátira e manifestação crítica, não sendo possível concluir, de plano, pela ocorrência de abuso manifesto ou conteúdo evidentemente ilícito, apto a justificar a excepcional remoção imediata do material

This action follows a similar lawsuit filed by Lulinha against another presidential candidate, Romeu Zema, over an AI video depicting Lulinha in a marijuana plantation and calling him the "Messi of impunity." A judge in São Paulo, however, denied the initial request to remove Zema's video, deeming it satirical and critical rather than clearly illicit.

Lulinha himself faces three inquiries at the Supreme Federal Court (STF) regarding alleged influence peddling, with investigations focusing on business dealings involving him, the president's son, businesswoman Roberta Luchsinger, and Antônio Carlos Camilo Antunes, known as "Careca do INSS."

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Ainda que seja pessoa conhecida, o autor não ocupa a posição funcional ou eleitoral que fundamenta a especial amplitude reconhecida pela jurisprudência à crítica dirigida a governantes, agentes públicos e candidatos