Madeira Invests in Polish Market: 'More Madeira in Poland Means More Poles in Madeira'

Madeira is investing in the Polish market, aiming to boost its profile and attract more visitors from Poland. The Portuguese island has partnered with the international marketing and PR agency TravelReps to achieve this goal.

Poland has been a significant source of tourists for Madeira in recent years. In 2025, the island welcomed 174,532 Polish visitors, ranking them fourth among key source markets, behind Germany, Britain, and France. The Madeira Promotion Bureau anticipates this number will grow in 2026 due to increasing interest and enhanced promotional activities.

"The growing number of direct flights from Poland to Madeira and changing traveler preferences, with more people choosing year-round destinations, are conducive to the archipelago's further development in the Polish market," stated TravelReps. Currently, flights to Madeira operate from Warsaw, Katowice, and Gdańsk. The island is known for its mild climate, stunning landscapes, rich nature, and opportunities for active leisure, including hiking along the famous levadas, exploring cities, and water sports. Madeira also boasts a vibrant culinary scene and renowned wines, complemented by a rich cultural offering of festivals and events throughout the year.

TravelReps, a specialist in tourism promotion, will support Madeira's image building in Poland and foster relationships with key partners. The agency leverages its experience with media, tour operators, and the tourism industry to enhance the island's presence in the Polish market.

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The growing number of direct flights from Poland to Madeira and changing traveler preferences, with more people choosing year-round destinations, are conducive to the archipelago's further development in the Polish market.