Magnum and Gelap Ruang Jiwa unveil jewelry collection inspired by ice cream

Luxury ice cream brand Magnum has partnered with Indonesian jewelry label Gelap Ruang Jiwa for an exclusive collection that bridges the worlds of fashion and culinary indulgence. Titled 'The Quite After: Senyap di Jakarta,' the collaboration translates the sensory experience of Magnum ice cream into poetic forms of wearable art.

The collection draws inspiration from Magnum's signature thick Belgian chocolate coating and its satisfying 'cracking' sensation. The recent Magnum Pistachio variant, with its smooth pistachio ice cream, marble patterns, and crunchy almond pieces, served as a key muse. Gelap Ruang Jiwa meticulously interpreted elements like the chocolate crack, almond textures, pistachio hues, gold accents from the packaging, and the sleek lines of the ice cream stick.

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We see this collaboration as a dialogue between indulgence and craftsmanship. Inspired by every element of Magnum ice cream, from the iconic stick, signature chocolate crack, to the melting texture, we translated sensory details into artistically shaped jewelry.

Runa, Director & Designer of Gelap Ruang Jiwa, described the collaboration as a dialogue between indulgence and craftsmanship. "Inspired by every element of Magnum ice cream, from the iconic stick, signature chocolate crack, to the melting texture, we translated sensory details into artistically shaped jewelry," she stated. Each handmade piece reflects Gelap Ruang Jiwa's philosophy of creating timeless objects with emotional depth, embodying the concept of 'Designed for Pleasure.'

Aliqa Sendyalaras, Head of Marketing for Magnum Ice Cream Indonesia, highlighted Magnum's meticulous attention to detail, inspired by premium, trending ingredients and its signature chocolate crack. This collaboration aims to offer a refined form of pleasure for consumers who appreciate both artistry and exquisite taste. The collection aims to elevate the sensory experience of Magnum ice cream into a sophisticated aesthetic statement.

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Magnum ice cream is designed with extraordinary attention to detail. Inspired by premium ingredients that are trending and Magnum's signature cracking chocolate, Magnum presents a more refined form of pleasure for those who...