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🇮🇩 Indonesia /Technology

Makassar Trains Women Entrepreneurs to Use AI for Business Growth

From Republika · () Indonesian

Translated from Indonesian, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • The TP PKK Makassar in South Sulawesi trained women entrepreneurs in using Artificial Intelligence (AI) for their small businesses.
  • The "Empowered Mothers" program aims to help female micro, small, and medium enterprise (UMKM) owners "level up" through digital technology.
  • Participants learned practical AI applications for creating promotional content, marketing materials, and business strategies.

The Women's Empowerment and Welfare Promotion Team (TP PKK) in Makassar, South Sulawesi, is equipping female entrepreneurs with cutting-edge skills through a training program focused on Artificial Intelligence (AI). The initiative, titled "Empowered Mothers: Utilizing Artificial Intelligence for Women's UMKM," aims to help micro, small, and medium enterprise (UMKM) owners advance their businesses using digital technology.

Faridah Kadir, Secretary of TP PKK Makassar, emphasized that the training goes beyond mere introduction. It's designed to provide practical knowledge and skills, enabling women to directly apply AI in their daily business operations. "We want mothers not only to know AI but to be able to use it for their businesses," Kadir stated, viewing technological advancements as opportunities for enhanced creativity and more effective business promotion.

We want mothers not only to know AI but to be able to use it for their businesses

— Faridah KadirSecretary of TP PKK Kota Makassar, explaining the program's goal of practical AI application.

The program, a collaboration between TP PKK Makassar's Working Group II, BASAibu Wiki-Sulsel, and the Technology Lab of the Faculty of Education at Makassar State University (UNM), focuses on practical application. Participants are guided to use AI for tasks often perceived as difficult, such as generating promotional ideas, writing captions, developing marketing content, and creating engaging designs.

Andi Indrawaty, from TP PKK Makassar's Working Group II, highlighted the hands-on approach. Recognizing that many participants are new to digital technology, the training emphasizes direct practice. "If we only give material, mothers might still be confused. So, we practice directly. Today mothers learn, directly hold and try it themselves. We want those who didn't know to become knowledgeable, and those who couldn't to become able," Indrawaty explained. The goal is to demonstrate that technology, with proper guidance, can simplify work, save time, spark new ideas, and improve marketing without requiring advanced design or marketing expertise.

If we only give material, mothers might still be confused. So, we practice directly. Today mothers learn, directly hold and try it themselves. We want those who didn't know to become knowledgeable, and those who couldn't to become able

— Andi IndrawatyWorking Group II member of TP PKK Kota Makassar, explaining the choice of a hands-on training method.
DistantNews Editorial

Originally published by Republika in Indonesian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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