Malaysia launches WiEX @MIHAS to help women entrepreneurs enter global halal market

Malaysia is set to boost its women entrepreneurs' access to the global halal market with the upcoming launch of WiEX @MIHAS. Organized by the Malaysia External Trade Development Corporation (Matrade), this platform aims to empower women-led businesses to penetrate international export markets. The initiative is scheduled to take place from September 23 to 26 at the Malaysia International Trade and Exhibition Centre (MITEC).

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WiEX @MIHAS places women entrepreneurs at the forefront of driving innovation, quality, and adaptability in the halal economy.

WiEX @MIHAS reflects Matrade's commitment to enhancing women's involvement in international trade, especially within the rapidly expanding halal economy. Building on the success of last year's WiEX Forum, the 2026 event carries the theme 'Advancing Women in the Halal Economy.' It comprises four key components: the WiEX Pavilion, the International Sourcing Program (INSP), the WiEX @MIHAS Forum, and the Women Economic Warrior Awards.

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Each woman's growth through this platform brings us closer to the nation's halal export target of RM80 billion by 2030. This is not only good policy but a strong economic strategy.

Datuk Seri Reezal Merican Naina Merican, Chairman of Matrade, emphasized that the halal economy cannot reach its full potential without leveraging the talent and active participation of women entrepreneurs. He stated, "WiEX @MIHAS places women entrepreneurs at the forefront of driving innovation, quality, and adaptability in the halal economy." He further noted that each woman's growth through this platform brings the nation closer to its halal export target of RM80 billion by 2030, characterizing it as both sound policy and a robust economic strategy.

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Through WiEX @MIHAS 2026, Matrade aims to provide a comprehensive ecosystem that brings together business opportunities, strategic collaborations, capacity building, and recognition in one platform.

Matrade's Chief Executive Officer, Abu Bakar Yusof, added that women entrepreneurs are increasingly becoming drivers of innovation, job creation, and economic growth across various industries. He explained that through WiEX @MIHAS 2026, Matrade intends to provide a comprehensive ecosystem that integrates business opportunities, strategic collaborations, capacity building, and recognition. This initiative will equip women-owned and led enterprises with the necessary networks, knowledge, and market access to strengthen their export capabilities and compete globally in the halal market. The Pavilion will feature 80 booths, with 60 for Malaysian companies and the rest for international participants, aiming to facilitate over 120 business matching sessions.

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This initiative will equip women-owned and led enterprises with the necessary networks, knowledge, and market access to strengthen their export capabilities and compete globally in the halal market.