Maliao Makeup Brand Launches in Indonesia with BPOM and Halal Certifications

Maliao has officially entered the Indonesian cosmetics market, launching its range of makeup products that have already secured BPOM (Indonesian Food and Drug Authority) and Halal certifications. The brand introduced its new identity at the Maliao Indonesia Launch & Soiree event in Jakarta, targeting women with dynamic, fast-paced lives.

The brand recognizes the challenges faced by modern women who juggle demanding schedules, often leaving little time for elaborate makeup application. Maliao's offerings are designed to provide practical and comfortable beauty solutions that enhance productivity without compromising skin comfort. The core message is that modern makeup should be liberating, not burdensome.

Under the campaign theme #MaliaoOnTheGo, the brand encourages women to pursue their activities with confidence, supported by makeup that is both efficient and easy to wear. Maliao aims to shift the perception that achieving a striking appearance necessitates lengthy and complicated processes. Liu Vivi, Marketing Director of Maliao Indonesia, stated that the brand's products are a relevant solution for dynamic lifestyles, offering high performance without sacrificing comfort.

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We see modern women having increasingly dynamic lifestyles. They need makeup that is practical, comfortable to use, yet still has high performance. Through the #MaliaoOnTheGo campaign, we want to provide solutions that are truly relevant to these needs.