Matrade, CAIQ support companies exporting to China

The Malaysia External Trade Development Corporation (Matrade) has entered into a collaboration with CAIQ Biosecurity Sdn. Bhd. to bolster technical compliance and market readiness support for Malaysian exporters aiming for the Chinese market. This partnership operates under the Malaysia-China Gateway Initiative (MCGi).

The primary goal of MCGi is to assist Malaysian companies, particularly micro, small, and medium enterprises (SMEs), in gaining a deeper understanding of China's import requirements. This includes navigating complex processes such as product testing, documentation, labeling, traceability, and various regulatory procedures. Matrade Chairman Datuk Seri Reezal Merican Naina Merican stated that Matrade intends to bridge the gap between market access and technical compliance through MCGi, offering a more structured, practical, and comprehensive pathway to China for Malaysian exporters.

Reezal Merican identified that a significant challenge for many Malaysian companies, especially SMEs, lies in comprehending and meeting China's technical and regulatory demands. These include product registration and procedures related to the General Administration of Customs of the People's Republic of China (GACC) and the National Medical Products Administration (NMPA). "Without proper preparation, companies risk entry delays, increased costs, and reduced buyer confidence," he noted. "Through MCGi, we aim to replace uncertainty with clarity, obstacles with pathways, and potential with performance."

“

Without proper preparation, companies risk entry delays, increased costs, and reduced buyer confidence. Through MCGi, we aim to replace uncertainty with clarity, obstacles with pathways, and potential with performance.

The scope of products covered under MCGi is extensive, encompassing agriculture, aquatic products, food and health, cosmetics, healthcare and pet products, commodities, and Geographical Indication (GI) products. A specific focus will be placed on promoting Malaysian GI products, capitalizing on China's increasing consumer awareness and valuation of product authenticity, origin, quality assurance, and compelling product stories. This aligns naturally with the strengths of Malaysia's GI products, Reezal Merican explained.

Matrade will drive market access through export advisory services, market intelligence, trade promotions, exhibitions, and buyer engagement. CAIQ will complement these efforts by providing the technical backbone, including testing, certification, regulatory advice, and compliance verification. Together, they offer a structured, end-to-end market entry pathway built around three key stages: interest, compliance, and market access. Progress reports will be provided every six months to assess the success of participating companies in penetrating international markets.

“

A specific focus will be placed on promoting Malaysian GI products, capitalizing on China's increasing consumer awareness and valuation of product authenticity, origin, quality assurance, and compelling product stories.