Tealive, Dutch Lady launch ready-to-drink milk tea beverages

Tealive and Dutch Lady Malaysia have joined forces in a strategic partnership to introduce a new line of ready-to-drink (RTD) milk tea beverages, named MooTea (Signature Milk Tea) and MeowCha (Signature Matcha).

This collaboration merges Tealive's established expertise in the lifestyle beverage segment with Dutch Lady's extensive experience in the dairy industry. The initiative aims to cater to the growing consumer demand for practical, cafe-style drinks that fit modern lifestyles. Bryan Loo, Founder and CEO of Loob Holding Sdn. Bhd., stated that Tealive is actively exploring opportunities to broaden access to its products beyond its physical cafe network, aligning with evolving consumer tastes and habits.

Loo highlighted that Tealive's engagement in the fast-moving consumer goods (FMCG) sector over the past year has provided deep insights into consumer purchasing patterns across various retail channels. "This development strengthens our confidence in expanding the business beyond our existing outlets," he said. "Compared to opening new branches, FMCG and RTD products allow Tealive to reach more consumers through existing retail networks, including areas less suitable for new physical stores."

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Compared to opening new branches, FMCG and RTD products allow Tealive to reach more consumers through existing retail networks, including areas less suitable for new physical stores.

Veronika Utami, Managing Director of Dutch Lady Malaysia, emphasized the company's commitment to innovation and expanding the consumption of dairy products in daily life. She noted that the partnership strengthens Dutch Lady's position in the rapidly growing out-of-home consumption segment and opens new avenues for dairy products beyond traditional consumption methods. "This pairing combines trusted dairy nutrition with popular flavors in a drink format suitable for today's lifestyle," Utami remarked.

The MooTea and MeowCha beverages are produced at Dutch Lady's factory in Bandar Enstek, supporting local production capacity and the growth of Malaysia's RTD dairy beverage market. The products are now available nationwide in major retail chains, including Jaya Grocer, over 3,000 99 Speedmart outlets, and various other supermarkets and convenience stores.

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This pairing combines trusted dairy nutrition with popular flavors in a drink format suitable for today's lifestyle.