Mazda to upgrade CX-90 and CX-70 SUVs amid weak sales

Mazda is preparing to introduce upgrades for its CX-90 and CX-70 large SUVs, acknowledging that their market performance has fallen short of expectations. The company aims to bolster their competitiveness through product enhancements and increased marketing.

Launched with a rear-wheel-drive platform, the CX-90 and its two-row sibling, the CX-70, were intended to challenge established players in the three-row SUV segment. Despite features like a potent inline-six turbo engine and a premium interior, sales figures have been concerning. In the U.S., the CX-90 sold 26,102 units by the end of July, a 25% decrease from the previous year, while the CX-70 saw an even steeper drop of 28.1%, selling just 7,161 units.

Analysts suggest that early quality issues may have impacted the CX-90's reputation. Furthermore, the rear-wheel-drive architecture contributes to a higher floor, potentially compromising third-row and cargo space compared to front-wheel-drive competitors. The CX-90's plug-in hybrid variant, priced above $50,000, also faces stiff competition from luxury brands, deterring some buyers.

Mazda's Chief Financial Officer, Jeffrey Guyton, confirmed that product upgrades are in development for the large platform vehicles. While specific details and launch timelines remain undisclosed, the company is committed to improving the vehicles and increasing consumer awareness through targeted advertising campaigns.

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The company is preparing multiple product upgrades for the large platform vehicle series.