DistantNews
Support us
Meat and Beer Discounts Fuel Paraguay's World Cup Debut Excitement
🇵🇾 Paraguay /Sports

Meat and Beer Discounts Fuel Paraguay's World Cup Debut Excitement

From ABC Color · () Spanish

Translated from Spanish, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Paraguayan supermarkets are offering discounts on meat and beer to celebrate the national football team's return to the World Cup.
  • The "Albirroja" will play its first match against the U.S. on Friday, with many Paraguayans planning to watch while enjoying barbecues.
  • Retailers expect a sales boost of 5-8% due to the national team's participation, benefiting both established businesses and smaller vendors.

Paraguay is gearing up to celebrate the national football team's return to the World Cup with a nationwide focus on barbecues and special offers on meat and beer. The "Albirroja" is set to play its first match against the U.S. on Friday, a day declared a holiday, sparking widespread excitement.

When one is watching the match, they want to drink beer or wine, but generally, Paraguayans go for the roast, the ribs, and the beer.

— Gustavo LezcanoGustavo Lezcano, president of the Paraguayan Chamber of Supermarkets (Capasu), describes typical Paraguayan preferences during football matches.

Supermarkets across the country are participating in the festivities by offering discounts of up to 10% on popular barbecue cuts, beer, and related items. Gustavo Lezcano, president of the Paraguayan Chamber of Supermarkets (Capasu), noted that this "effervescence" is driving consumer spending. "When the team is doing well, there's joy, and people are more inclined to gather with friends and consume more, which helps the entire economy," he told EFE.

It's to cheer on the Albirroja.

— Hugo ValdezHugo Valdez, a public employee, explains his reason for buying meat and beer.

Paraguayans are eager to mark the occasion, with many already stocking up. Hugo Valdez, a public employee, was seen buying ribs and flank steak, essential items for a traditional Paraguayan barbecue, to cheer on the team. The enthusiasm extends beyond supermarkets, with vendors selling team merchandise like jerseys, ponchos, bags, and other accessories also experiencing a surge in demand.

It's a holiday and the Albirroja is playing, you can't ask for anything else.

— Hugo ValdezHugo Valdez expresses his excitement about the national team's match coinciding with a holiday.

This World Cup appearance is particularly significant for Paraguay, as it marks their return to the tournament after missing four consecutive editions since their best performance in 2010, where they reached the quarterfinals. The team secured its spot under coach Gustavo Alfaro, generating considerable excitement among the population. Lezcano estimates that sales could increase by 5-8% in the days leading up to and following the team's matches.

When the team is doing well, there's joy, and people are more inclined to gather with friends and consume more, which helps the entire economy.

— Gustavo LezcanoGustavo Lezcano explains the economic impact of the national football team's performance.
DistantNews Editorial

Originally published by ABC Color in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

More Stories

From Our Blog