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Media must not only report, but touch hearts
๐Ÿ‡ป๐Ÿ‡ณ Vietnam /Culture & Society

Media must not only report, but touch hearts

From Thanh Niรชn · () Vietnamese

Translated from Vietnamese, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Context piece
  • Vietnamese officials emphasized the need for media to be proactive and engaging, especially in the face of rapid social media growth and AI-generated content.
  • The government plans to improve policy communication by providing better data and organized press conferences for journalists.
  • Media outlets were urged to focus on impactful storytelling that resonates with the public, while also addressing challenges like slow response times and sensationalism.

Vietnamese officials have stressed the critical role of journalism in navigating the modern information landscape, urging media organizations to be more proactive and impactful. Trแป‹nh Vฤƒn Quyแบฟt, head of the Central Propaganda and Information Department, highlighted the challenge posed by the rapid expansion of social media and the emergence of AI capable of generating content instantly.

The future of every nation is shaped not merely by the size of its population, but by the opportunities available to its people, especially its young population.

โ€” Dr Aminu YusufNPC Chairman

Quyแบฟt noted that traditional journalistic processes, involving multiple layers of review, can make it difficult for news outlets to "dominate" the information space if they are not fast, sharp, and forward-thinking. He emphasized that policy communication is a responsibility shared across the political system, requiring active participation from ministries and agencies to provide journalists with necessary materials.

Young people are not merely beneficiaries of development; they are innovators, leaders, entrepreneurs and active agents of change whose aspirations, talents and contributions will shape the future of our nation.

โ€” Abubakar DanburamFederal Commissioner in Gombe State

Deputy Prime Minister Phแบกm Thแป‹ Thanh Trร  acknowledged the media's significant role in covering historical events and pledged improved government support. This includes a more structured approach to information dissemination through communication plans, press conferences, and official spokespersons. A shared database for policy communication is also planned, with the Ministry of Culture, Sports, and Tourism tasked to collaborate on its development.

The agreement reached with NNPC Limited to sell a 10 per cent interest in the NNPCL-SEPNU Joint Venture is expected to further enhance shareholder returns, bringing the total expected dividend for 2026 to USD 68.3 cents/share ($410m).

โ€” Seplat Energy PlcCompany statement on the transaction

Discussions also addressed the "press economy," with plans to refine economic and technical norms and revise Decree 60 on financial autonomy for media outlets. Minister of Culture, Sports, and Tourism, Lรขm Thแป‹ Phฦฐฦกng Thanh, called for innovation in propaganda and information dissemination to ensure media serves as a leading information channel. Quyแบฟt concluded by urging media to actively engage with state management agencies and announced plans for a shared infrastructure system to support ideological direction in the evolving information environment.

Agreement reached to sell a 10% interest in NNPCL-SEPNU JV to NNPC Ltd. The headline transaction value of $281.6m represents 25 per cent of Seplatโ€™s acquisition costs to date. Completion is expected in 2H 2026. Upon completion, proceeds will be split ~50:50 between a transaction dividend and debt repayment.

โ€” Seplat Energy PlcDetails provided by the company regarding the JV sale
DistantNews Editorial

Originally published by Thanh Niรชn in Vietnamese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.