Mercedes-Benz Launches Updated S-Class and Maybach S-Class in South Korea

Mercedes-Benz Korea has officially launched the "The New Mercedes-Benz S-Class" and "The New Mercedes-Maybach S-Class," marking a significant step in the premium sedan market. The release follows strong pre-order interest, with over 2,500 units of the S-Class booked in the three months since pre-orders opened in May.

The updated S-Class boasts substantial improvements, with more than half of its components newly developed or enhanced. These upgrades span design, ride comfort, and advanced driving and safety technologies. A key innovation is the integration of Mercedes-Benz's next-generation operating system, MB.OS, with the latest MBUX infotainment system. This unified platform aims to evolve the vehicle through continuous wireless updates, centralizing control over infotainment, driving assistance, and other vehicle functions.

Further catering to the South Korean market, the new S-Class includes digital services such as T Map Auto, LG Uplus LiveTV+, Genie Music, and Millie's Library audiobook support. Advanced driver-assistance systems, including MB.Drive Assist, have also been incorporated to boost driving convenience and safety.

The Mercedes-Maybach S-Class is positioned at the pinnacle of luxury, emphasizing exquisite craftsmanship, premium materials, and extensive personalization options. Its rear cabin is designed to evoke a first-class lounge, specifically targeting the executive and chauffeur-driven market. The Maybach S-Class is available in three variants: Maybach S 580, S 580 Manufaktur, and S 680, with prices ranging from 317 million to 407 million won.

The new S-Class lineup includes six models, such as the S 350 d 4MATIC and S 580 4MATIC Long, priced between 154 million and 270 million won. Limited edition models, the S 450 4MATIC Long AMG Line Plus Edition and S 500 4MATIC Long Sparkling Black Edition, will be offered in a run of 140 units each. Shereen Emir, CEO of Mercedes-Benz Korea, expressed enthusiasm for introducing these evolved flagship models to Korean customers, highlighting the S-Class's legacy of innovation and quality.

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The S-Class is Mercedes-Benz's most iconic model, consistently setting new standards for innovation, safety, quality, and flagship sedans across generations. We will present the values these two models have carried forward and the newly evolved top-tier vehicle experience to our Korean customers.