Meridianbet partners UFC for Belgrade fight night

Meridianbet has secured a significant partnership, becoming the official sports betting sponsor for UFC Fight Night Belgrade. This deal grants the company exclusive betting rights for the Ultimate Fighting Championship's inaugural event in Serbia, scheduled for August 1 at the Belgrade Arena.

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Serbia is where Meridianbet’s story began 25 years ago, and there is no bigger stage to celebrate that journey than UFC’s first-ever event in the country.

The sponsorship provides Meridianbet with extensive visibility, including branding inside the UFC Octagon, on event posters and round cards, and through in-arena advertising. The company will also benefit from integrated promotional campaigns across UFC's digital and social media platforms. The event's broadcast in the United States on Paramount+ and international distribution will expose Meridianbet to millions of viewers worldwide.

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Combat sports have always been an important part of our sponsorship strategy, and partnering with one of the world’s biggest sports organisations reinforces our commitment to building a globally recognised entertainment brand.

This collaboration is a key component of Meridianbet's broader strategy to enhance its global sports presence. Founded in Serbia 25 years ago, the company now operates in over 25 regulated markets across Europe, Africa, and Latin America. William Scott, CEO of Meridian Holdings Inc., highlighted the significance of sponsoring UFC's first event in Serbia, the company's origin country.

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This partnership with UFC is a proud moment for the Meridianbet family globally and one that resonates strongly with our Nigerian audience.

Meridianbet also sees this partnership as an opportunity to strengthen its connection with Nigerian sports enthusiasts. Lolu Desalu, Managing Director of Meridianbet Nigeria, stated that the agreement reflects the company's growing international footprint and its commitment to connecting local fans with major global sporting events beyond football. Margaret Otaru, Marketing Manager of Meridianbet Nigeria, added that the sponsorship aligns with the brand's strategy of positioning itself at the intersection of sports, entertainment, and culture.

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Nigerians are passionate about combat sports, from boxing to mixed martial arts, and this collaboration further strengthens Meridianbet’s position as a brand that connects fans with the biggest moments in global sport.