Meta bows to Polish pressure, implementing new security measures

Meta, the parent company of Facebook and Instagram, is introducing significant new security measures in Poland, marking a notable shift after facing sustained pressure from Polish authorities and business leaders. The company announced the deployment of an advanced artificial intelligence system designed to combat cyber fraud and the implementation of mandatory identity verification for advertisers in the financial services sector.

This move comes after a concerted effort by Polish entities, including Rafał Brzoska, the CEO of InPost, who led a campaign against fraudulent advertisements. The Polish Ministry of Digital Affairs also played a role by petitioning the European Commission to impose a fine of up to 1 billion Polish zloty (approximately 250 million euros) on Meta. These actions appear to have compelled the social media giant to enhance its protective measures.

Poland is among the initial European countries to benefit from Meta's upgraded AI system, which aims to proactively detect cyber threats. The AI will focus on identifying fraudulent schemes and automatically blocking accounts impersonating public figures, entrepreneurs, and other prominent individuals. This proactive approach is intended to significantly reduce the prevalence of scams and deceptive advertising on the platforms.

In addition to the AI enhancements, Meta is introducing a rigorous identity verification process for all advertisers offering financial services in Poland. This verification is expected to be completed within the coming weeks. This step is part of a broader global strategy by Meta, which aims to have 90% of its advertising revenue worldwide generated by fully verified entities by the end of 2026, up from 70% in 2025.

Meta claims that its existing investments in security have already yielded results, citing an 83% decrease in reported issues and the removal of 137,000 illegal advertisements over the past year. However, the company's decision to implement these specific, enhanced measures in Poland suggests that the pressure from Polish stakeholders has been a significant catalyst for change.

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Meta is launching an advanced artificial intelligence system to combat cyber fraud and introducing mandatory identity verification for advertisers in the financial services sector.