Meta names Alex Schultz first chief data officer

Meta has appointed Alex Schultz, its previous Chief Marketing Officer, to the newly created role of Chief Data Officer. In this position, Schultz will be responsible for enhancing the company's global AI analytics capabilities and data management strategies.

Simultaneously, Denise Moreno, who led consumer marketing and growth, has been elevated to Chief Marketing Officer. These leadership shifts underscore Meta's strategic pivot towards deepening its reliance on data for decision-making and integrating artificial intelligence across its diverse operations.

Schultz, a long-term Meta employee since 2007, has previously managed brand strategy and privacy campaigns for WhatsApp. Moreno, a 17-year veteran at the company, began her career in email marketing and growth experiments. The appointments come as Meta reportedly plans to invest heavily in AI infrastructure, with projections suggesting an outlay of up to $145 billion this year alone.

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My focus in this new role will be helping transform how Meta learns and makes decisions in the AI era.