Meta Tops Ranking of Services Sold to Candidates in First Two Weeks of Campaign

Meta has emerged as the biggest corporate earner from Brazil’s 2026 election campaign after collecting 14.3 million reais in just 15 days.

The company, which owns Instagram, Facebook and WhatsApp, received almost twice as much as dLocal, a payment-processing firm that ranked second with slightly more than 8 million reais. Meta’s main service for candidates was paid promotion of campaign material on Instagram and Facebook.

Pia Filmes ranked third, receiving 4.3 million reais from the national leadership of the Progressistas party for producing five campaign pieces for radio, television and the internet. The spending data is publicly available through Brazil’s Superior Electoral Court.

Gleisi Hoffmann, a Workers’ Party candidate for the Senate in Paraná, led spending on Meta’s platforms with 350,000 reais for six advertisements. São Paulo Governor Tarcísio de Freitas spent 300,000 reais on six promoted pieces, followed by Workers’ Party lawmaker Lindbergh Farias, who spent 290,000 reais on eight posts.

Marília Aparecida Campos, a Workers’ Party Senate candidate in Minas Gerais, spent 280,000 reais, while Podemos candidate Bruno Lima spent 226,000 reais in his bid for a seat representing São Paulo in the Chamber of Deputies. Another 946 candidates had purchased promotion on Meta’s two platforms. Overall, the election-services market had moved 235.5 million reais by the end of the second week.