Mexican designer's corn-inspired 'Oro vivo' collection closes Intermoda fashion platform

Guadalajara, Mexico – The 85th edition of Intermoda, a major fashion platform in Latin America, concluded with the 'Oro vivo' collection by Mexican designer Edher Gin. The collection, inspired by corn, a significant symbol in Mexican and Mesoamerican cultures, showcased a contemporary vision of its growth.

Designer Eduardo Hernández, the creative force behind Edher Gin, presented 46 outfits that blended traditional elements with modern aesthetics. The color palette included black, red, coffee, gold, and white. Hernández experimented with materials such as metals, wood, and crystals, creating diverse textures that ranged from bark-like surfaces to fluid silk.

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In itself the collection is inspired by corn. I wanted to take an element of our cultural imaginary that is so little used and take it towards a more contemporary vision.

The collection comprised a variety of garments, including floor-length dresses, flared trousers, voluminous skirts, corsets, blazers, and trench coats. Accessories like feathered hats and bags, leather boots, gloves, and custom jewelry complemented the looks. Since its founding in 2019, Edher Gin has gained international recognition, with pieces shown in Mexico, New York, and Los Angeles, and worn by notable figures like Coco Rocha, Chiara Ferragni, Cazzu, and Laura Pausini.

Intermoda itself drew approximately 29,000 buyers to Guadalajara, spread across 49,000 square meters of exhibition space, featuring over a thousand participating brands.

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The fabrics are treated to create bark-like textures, many pleats, large volumes, super structured dresses that completely contrast with super fluid silk dresses, as if to have a little bit of everything.