Mexico City's Ecobici bike share to add 62% more advertising spaces

Mexico City's popular Ecobici bike share program is set for a significant expansion, which will also bring a 62% increase in advertising spaces. The system will grow from its current 689 cycle stations to 1,111, with advertising directly integrated into these new locations.

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It's about 62 percent. That is, not even 100 percent more advertising. 62 percent, because that's how much it grows; it goes from 689 to 1,111.

Clara Brugada, the head of government, clarified that the increase in advertising is proportional to the system's growth, not an exponential jump. "It's about 62 percent. That is, not even 100 percent more advertising. 62 percent, because that's how much it grows; it goes from 689 to 1,111," she stated.

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The advertising spaces will be linked to the cycle stations.

The advertising elements will primarily be MUPIs (urban furniture for public information), adhering to dimensions set by the Advertising Law. The Secretary of Administration and Finance, Juan Pablo de Botton, explained that advertising is a crucial revenue stream to help finance the system and maintain subsidies. The government will grant temporary, revocable permits for these spaces, subject to authorization and fees.

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So, the expansion is 62 percent, it's not double, it's not eight times more.

Some heritage zones will not have advertising furniture, while others may accommodate up to two. The total limit remains 1,111 low-profile advertising units. The expansion and operation contract was awarded to 5M2, S.A. de C.V., the current operator, following a process that began in February 2025.

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They will be MUPIs, that is determined not by us, but by the Advertising Law.