MFM targets global halal market with ready-to-eat segment

Malayan Flour Mills Berhad (MFM) is strategically expanding its ready-to-eat (RTE) food products to capitalize on the burgeoning global halal industry and the increasing demand for convenient halal meals. The company's new line features four protein-rich dishes that can be heated in a microwave, including authentic charcoal sate, ayam masak merah, and other options.

These RTE products are developed through MFM's primary processing operation at Dindings Poultry Processing Sdn. Bhd. The expansion signifies MFM's commitment to innovation and its ambition to capture a larger share of the modern consumer market, which increasingly seeks quick and easy halal food solutions.

By focusing on the RTE segment, MFM aims to leverage the growth trajectory of the halal food industry, positioning itself as a key player in providing accessible and high-quality halal food options both domestically and internationally.