Michelle Bolsonaro highlights humble beginnings in campaign ad

Michelle Bolsonaro, the former first lady, is making her political debut as a candidate for the Federal Senate, seeking to connect with voters by recounting her humble beginnings. In a campaign jingle released for the upcoming elections, she shared personal anecdotes from her childhood, aiming to portray a relatable image.

“

Who saw me as the first lady might not imagine what my first job was. At 10 years old, I was an orange seller at a traffic light in Ceilândia.

"Who saw me as the first lady might not imagine what my first job was," Bolsonaro stated in the ad. "At 10 years old, I was an orange seller at a traffic light in Ceilândia [an administrative region about 30 km from the center of Brasília]." She further elaborated on her life experiences, mentioning her work as a church volunteer, selling shoes at a market, working in a supermarket, serving as a secretary, and eventually becoming an entrepreneur and president of PL Mulher (Women of the PL party).

Bolsonaro's political aspirations were reportedly influenced by personal challenges, including disagreements with her stepchildren. Initially hesitant about running, she confirmed her candidacy after discussions with her husband, former President Jair Bolsonaro. Her campaign narrative emphasizes her commitment to service, stating, "I have always liked to serve and I will continue to do so as your senator."

“

In my life, I have had many activities. I am a church volunteer, I sold shoes at the Ceilândia market, I worked in a supermarket, I was a secretary, I became an entrepreneur and I was president of PL Mulher. I have always liked to serve and I will continue to do so as your senator.

In recent public statements, Michelle Bolsonaro has linked her candidacy to the political climate surrounding her husband, who is currently facing legal challenges. She has urged supporters to elect allied senators, framing it as a necessary step to "bring legal normality back to this country" and "balance the Powers." The first mandatory radio and television political advertising slots began airing on Friday, featuring candidates for various positions, including Senate, state and district deputy, and governor. Presidential and federal deputy campaign ads are scheduled to begin airing on Saturday.

“

We have Jair Messias Bolsonaro who is under house arrest, we have the people of January 8th, and we will work to bring legal normality back to this country. We need to balance the Powers, and for that, we need to elect senators.