MINI Celebrates 25 Years of Design Evolution

MINI is marking 25 years of design evolution under the BMW Group, highlighting a journey that began with Alex Issigonis's groundbreaking Classic Mini in 1959. The original model prioritized clever space utilization, compact dimensions, short overhangs, and an engaging driving experience, all wrapped in an unconventional character.

This foundational design doctrine continues to influence new generations of MINIs. Key elements like the signature round headlights, compact proportions, short overhangs, and the distinctive "go-kart" handling remain core to the brand's identity. The challenge of updating an iconic design without losing its essence is explored in a new video titled 'From the Original to the Original – 25 Years of MINI Design.'

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MINI has created its own iconic models all these years. This effort never stops, evolution continues.

"For 40 years, the Mini remained almost unchanged. As designers, our goal was to preserve its essence while bringing it into a new era – not as a copy, but as the new MINI, with all the characteristics that define its identity," stated Adrian van Hooydonk, Head of Design for the BMW Group. The video traces this fascinating design history, showcasing the transition from the classic to the modern MINI.

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For 40 years, the Mini remained almost unchanged. As designers, our goal was to preserve its essence while bringing it into a new era – not as a copy, but as the new MINI, with all the characteristics that define its identity.