MIXUE Drives Local Economic Growth Through Entrepreneurship and Job Creation

MIXUE, a global brand with a significant presence in Indonesia, is actively contributing to the local economy by fostering entrepreneurship and creating employment opportunities.

The company has developed a franchise system designed for micro and small businesses, offering relatively affordable investment, straightforward operations, and manageable risks. This model is supported by an integrated supply chain and operational guidance, making it accessible for individuals seeking to start their own businesses. Currently, more than 1,400 local residents across Indonesia have become MIXUE franchisees, establishing outlets that provide stable income streams and stimulate grassroots economic activity.

Beyond supporting entrepreneurship, MIXUE's network of outlets has generated substantial employment. The company reports that its Indonesian operations have created approximately 12,800 direct jobs, with over 96% of these positions filled by local community members. Furthermore, the company's supply chain activities, encompassing raw material processing, logistics, store renovations, and packaging production, are estimated to have created more than 20,000 indirect jobs in various regions.

MIXUE also engages in corporate social responsibility initiatives, including community events like Eid al-Fitr gatherings, orphanage visits, and disaster relief aid. Environmentally, the company is implementing programs to reduce plastic use across its outlets, aiming to minimize plastic waste and support environmental conservation. Industry observers view MIXUE's development model in Indonesia as a successful adaptation of a global brand to local market needs, emphasizing community engagement through job creation, entrepreneurial support, and social programs. MIXUE plans to continue expanding its business and supply chain in Indonesia while maintaining its commitment to social programs and community growth.