Mobile number portability in Serbia: Who gained and lost users in early 2024?

Nearly 40,000 mobile phone numbers in Serbia changed networks between January and March 2024, according to data from the regulatory agency RATEL. This number reflects the ongoing competition among the country's mobile operators.

Telekom Srbija experienced the most significant net loss during this period, with 14,042 numbers ported out and 19,641 numbers ported in, resulting in a net decrease of 5,599 numbers. Yettel also saw a net loss, transferring 8,451 numbers while losing 9,637, for a deficit of 1,186 numbers.

In contrast, A1 recorded the largest net gain, attracting 17,133 numbers to its network while losing fewer, resulting in a substantial surplus of 6,772 mobile users. This indicates a successful strategy by A1 in acquiring new customers from competitors.

Despite these number porting trends, mobile service prices have remained stable. However, some operators have announced increases for TV and internet packages. Yettel, for instance, will raise prices for fixed-line services by 300 dinars (including VAT) starting July 1, citing macroeconomic market trends and increased operating costs like electricity and fuel. Yettel has emphasized that its mobile service prices will stay the same.

Reports also suggest that Telekom Srbija is adjusting prices for existing customers whose promotional periods have ended, aligning them with current commercial offers that include enhanced TV platforms and internet connectivity. This move is seen as a harmonization of prices for long-term subscribers.