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More Poles are visiting Barbados, prompting Caribbean island to launch promotion in Poland
🇵🇱 Poland /Economy & Trade

More Poles are visiting Barbados, prompting Caribbean island to launch promotion in Poland

From Rzeczpospolita · () Polish

Translated from Polish and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Named sources New plan
  • Barbados Tourism Marketing held its first official presentation in Poland after reporting strong growth in visitors from the country.
  • About 25,000 Polish tourists visited Barbados in 2025, a 33% increase from 2024, making Poland the island's seventh-largest European market.
  • The campaign promotes Barbados beyond its beaches, highlighting surfing, water activities, culture and a food scene of more than 500 restaurants.

Barbados has begun actively promoting itself in Poland after the number of Polish visitors rose by 33% in 2025 compared with the previous year.

Representatives of Barbados Tourism Marketing and its Polish marketing agency, Green House, held the destination's first official presentation in Warsaw for tour operators and travel-industry media. Debbie Moe, a senior business-development specialist at Barbados Tourism Marketing, said the organisation had seen clear growth in Polish tourism over the past two or three years without carrying out promotional activity in Poland.

In the last two or three years, we have seen a clear increase in the number of tourists from Poland, and that was without any promotional activity on our part. We decided it was an opportunity worth pursuing.

— Debbie MoeBarbados Tourism Marketing’s business-development specialist explained why the organisation began promoting the island in Poland.

Tracy Jones, Barbados Tourism Marketing's director for Europe, said the organisation had started online advertising and planned to expand cooperation with the travel industry. The goal, she said, is to understand the Polish market and learn from tour operators how to reach Polish travellers most effectively.

Barbados welcomed 700,000 foreign tourists in 2025, mainly from Britain and the United States. Germany, France, Italy and the Netherlands were also important source markets. About 25,000 Polish tourists visited the island, making Poland its seventh-largest European market and, in Jones's view, one with further growth potential.

This is only the beginning of our activities in Poland.

— Tracy JonesThe Barbados Tourism Marketing director for Europe described the campaign’s early stage.

The presentation also sought to broaden the island's image beyond beaches and luxury hotels. Barbados, a 430-square-kilometre island on the eastern edge of the Caribbean, offers water sports, active tourism, nature, culture and cuisine. It promotes itself as the Caribbean's surfing capital, with the east-coast Soup Bowl among its internationally known locations. Other attractions include wreck diving, catamaran cruises, paddleboarding and flyboarding.

Food is another major part of the campaign. Barbados aims to become the Caribbean's culinary capital and offers more than 500 restaurants, ranging from fine dining to street food.

We want to hear from you how best to reach Polish people.

— Tracy JonesJones addressed Polish tour operators during the Warsaw presentation.
About this summary

Originally published by Rzeczpospolita in Polish. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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