More than 71% of restaurants in CDMX registered no sales increase during the World Cup; 61% consider it had a negative impact

The recent FIFA World Cup did not translate into increased sales for the majority of restaurants in Mexico City, according to a survey by the National Chamber of the Restaurant and Seasoned Food Industry (Canirac). The findings reveal that 71.4% of associated businesses registered no rise in revenue during the tournament. Furthermore, a significant portion of restaurant owners expressed dissatisfaction with the event's economic impact. A total of 61.5% of respondents deemed the World Cup's effect on their business as negative or very negative. Adding to the concern, 55% reported a decrease in sales specifically during matches involving the Mexican national team. Beyond sales figures, the survey highlighted broader operational challenges. 64% of Canirac affiliates reported lower performance compared to 2025, and 54% noted a lack of significant tourist presence. Reservation numbers also suffered, with 54.7% of restaurants reporting fewer bookings, and 50.2% operating at less than half capacity. Canirac in the capital concluded that the economic benefits were concentrated in specific types of establishments. These included venues that broadcast the matches, those situated in strategic locations with high fan traffic, and businesses that catered to a specific clientele. The overall impact of the World Cup on the city's restaurant sector was described as uneven, with benefits realized only by establishments possessing particular characteristics.

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In general terms, the impact of the World Cup was uneven, and its benefits were realized in establishments with specific characteristics.