MPKS Muhammadiyah Vice Chairman Reveals Key to Social Fundraising Success in the Digital Era

A public lecture at the National University (UNAS) in Jakarta explored essential strategies for non-profit organizations aiming to raise substantial funds while preserving public confidence, particularly in the current digital era. The session, titled "Community and International Relation: Strategic Management of Fundraising in Non-Profit Organizations," was delivered by Faozan Amar, a lecturer from the Faculty of Economics and Business at UHAMKA.

The event, organized by UNAS's Korean Language Studies Program in collaboration with the South Korea Studies Center and supported by the Euroasia Foundation, aimed to broaden students' understanding of strategic issues in the modern workplace and organizations. Rurani Adinda, Head of the Korean Language Studies Program, highlighted the value of external guest lecturers in enriching students' perspectives on contemporary societal and professional challenges.

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The public lecture with guest lecturers from outside the campus aims to enhance students' insights into actual and strategic issues in facing the increasingly complex challenges and dynamics of the world of work.

Faozan Amar emphasized that successful social fundraising extends beyond merely collecting donations; it fundamentally involves building public trust. He stated, "Social fundraising is not just about collecting funds, but about building public trust. When trust grows, public support will come naturally." Amar, who also serves as the Vice Chairman of the Social Welfare Development Council (MPKS) of the Central Leadership of Muhammadiyah, outlined five key factors contributing to the success of non-profit fundraising.

These factors include the organization's capability, encompassing the quality of its human resources, professional management, and efficient work systems. Secondly, religiosity plays a role, reflected in the strengthening of religious values, sincerity, and the trust of the community, which serves as social capital for encouraging participation in donation and philanthropy. The third factor is the utilization of technology through digital fundraising, where organizations must adapt to digital advancements via their own applications and websites, as well as leveraging various digital payment and donation platforms widely used by the public.

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Social fundraising is not just about collecting funds, but about building public trust. When trust grows, public support will come naturally.