MultiChoice Nigeria affirms local autonomy under CANAL+ ownership

MultiChoice Nigeria is emphasizing its continued operational independence and local focus following its integration into the global media and entertainment group CANAL+.

Kemi Omotosho, CEO of MultiChoice Nigeria, stated that the company's leadership, strategy, and daily operations remain centered on the Nigerian market. She clarified that while MultiChoice Nigeria became part of CANAL+ in September 2025, its business decisions, including those concerning popular products like DStv and GOtv, are made by a local executive team. This team possesses a deep understanding of Nigeria's economic landscape, consumer tastes, and market dynamics.

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MultiChoice Nigeria operates as part of that global group, but our business here remains firmly focused on Nigeria, our customers, our people, our partners, and our local creative industry.

Omotosho addressed potential misconceptions arising from the company's global ownership, stressing that key operational decisions are not made outside Nigeria. She highlighted the benefits of being part of a global group, such as accessing and adapting international ideas, technologies, and experiences for the Nigerian context. Conversely, successful innovations developed in Nigeria can also be shared with other markets within the CANAL+ group.

The combination of CANAL+'s international scale and MultiChoice Nigeria's local expertise is expected to enhance the company's resilience against macroeconomic challenges. It will also support continued investment in Nigerian content, infrastructure, and local talent development. This hybrid approach aims to blend international best practices with the agility needed to effectively navigate the realities of the Nigerian market.

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The advantage of being part of a global group is that we can draw on ideas, technology, and experience from other markets and adapt what works for Nigeria. Equally, when we develop something successful here, there is an opportunity for other markets to learn from us. The principle is quite simple: we think globally, but we act locally.