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Named Apple Tree Project "Obuolynas" Wins Creative Business Accelerator Award

From Delfi · () Lithuanian

Translated from Lithuanian and summarized by DistantNews. Read the original for the full story.

At a glance

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  • The "Obuolynas" project offers personalized gifts of named apple trees grown in a garden in the Molฤ—tai district.
  • The service, called "Obuolystฤ—," includes a certificate, a name tag for the tree, seasonal updates, and the option to visit.
  • The initiative aims to provide meaningful, lasting gifts for occasions like births, baptisms, and weddings, targeting individuals and companies seeking unique presents.

A unique gift concept, "Obuolynas" (Apple Orchard), allows individuals to gift a named apple tree, fostering a connection to nature and providing a lasting present. The project, which recently completed a creative business pre-accelerator program, has officially launched its "Obuolystฤ—" (Appledom) membership service.

"There are occasions when an envelope seems too cold, flowers wilt, and people already have more things than they need. We wanted to create a gift with meaning and continuity. You know where your Apple Tree grows. You can visit it, see it, touch it, hug it, take a photo," says Gytฤ— Lioranฤaitฤ—, co-founder of "Obuolynas."

There are occasions when an envelope seems too cold, flowers wilt, and people already have more things than they need. We wanted to create a gift with meaning and continuity. You know where your Apple Tree grows. You can visit it, see it, touch it, hug it, take a photo.

· Gytฤ— Lioranฤaitฤ—Co-founder of "Obuolynas," explaining the inspiration behind the personalized gift service.

The "Obuolystฤ—" service provides a chosen duration of care for a named apple tree planted in a garden in the Molฤ—tai district. Recipients receive a certificate in their name, a personalized sign at the tree, seasonal updates on its growth, and the opportunity to visit the orchard. The first phase plans to plant approximately 1,300 named apple trees this autumn.

"Obuolynas" targets people seeking personal gifts for newborns, christenings, birthdays, or weddings. Project creators also see potential in reaching Lithuanians living abroad who want a connection to their homeland, and companies looking for distinctive, long-lasting corporate gifts. "This is a gift for the new generation. For young parents who want their child's tree to grow alongside them. For Lithuanians abroad seeking a foothold in their homeland. For companies that understand sustainability is not just a buzzword," explains co-founder Andrius Lekaviฤius.

This is a gift for the new generation. For young parents who want their child's tree to grow alongside them. For Lithuanians abroad seeking a foothold in their homeland. For companies that understand sustainability is not just a buzzword.

· Andrius LekaviฤiusCo-founder of "Obuolynas," describing the project's target audience and broader potential.
About this summary

Originally published by Delfi in Lithuanian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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