Nantou Partners with 'That Bird' IP to Launch New Sports Tourism Experiences

Nantou County is embracing a new era of low-carbon tourism by integrating sports and travel with its "Nantou Leaps, Joyful Travels" initiative. The program, launched on June 5, offers seven distinct themed tours designed to showcase the county's natural beauty and encourage physical activity.

The core of the initiative focuses on Puli Township and Sun Moon Lake, connecting these popular areas with the Fuxing Hot Springs area and surrounding landscapes. The tours offer diverse experiences, including cycling, cable car rides, hiking, and stand-up paddleboarding (SUP), allowing visitors to explore Nantou from various perspectives.

To enhance marketing efforts, Nantou County has partnered with the internationally popular IP "That Bird." The promotional visuals feature the character, created by artist Da-shio, guiding visitors through Nantou's scenic mountains and waters. Exclusive co-branded merchandise, such as sports bags, towels, water bottles, and hats, will be offered to early participants.

Registration for the tours is now open. The first 40 participants to sign up for the two-day tours will receive a complete set of "That Bird" merchandise. Other participants can also receive limited-edition gifts like picnic mats and camping chairs. More information is available on the Nantou Tourism website.