NBA: LeBron's 76ers jersey sales break Ohtani's record

LeBron James's highly anticipated move to the Philadelphia 76ers has shattered NBA sales records, with his new team jersey becoming the fastest-selling in league history. Within just 48 hours of the announcement, James's 76ers jersey sales surpassed the previous record, which was set by Shohei Ohtani when he transferred to the Los Angeles Dodgers.

According to Fanatics, the official partner of the league, the demand for James's 76ers jersey has been unprecedented. The company reported that the jersey's sales in the first 24 hours alone exceeded the total sales volume of his Los Angeles Lakers jersey during its entire first week after his move there in 2018.

This remarkable sales performance underscores James's enduring global appeal and marketability, even in the later stages of his illustrious career. The surge in jersey sales highlights the significant impact of his team changes on merchandise demand and fan engagement across the league.

While Fanatics has not released specific sales figures, they confirmed that James's merchandise has consistently ranked high on their best-seller lists since his move to Philadelphia. His overall merchandise sales have placed him among the top 8 best-selling sports items on the platform since last Friday, further cementing his status as a commercial powerhouse in professional sports.