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Nearly Half of Lithuanians Chose Latvia or Poland for Holidays
๐Ÿ‡ฑ๐Ÿ‡น Lithuania /Culture & Society

Nearly Half of Lithuanians Chose Latvia or Poland for Holidays

From Delfi · () Lithuanian

Translated from Lithuanian, summarized and contextualized by DistantNews.

At a glance

News Documents & data Context piece
  • In the first half of July, Tele2 saw a 22% increase in customers traveling abroad compared to the first half of May, with holidaymakers accounting for over 46% of this surge.
  • Latvia and Poland were the most popular destinations, with travel to Latvia increasing by 87% and to Poland by 68%, largely due to their proximity and ease of spontaneous travel.
  • While neighboring countries dominated, travel to Bulgaria and Croatia saw the most significant growth, increasing by 20 and 11 times respectively, suggesting a trend towards cooler destinations during peak summer heat.

Lithuanians increasingly chose Latvia and Poland for their holidays in the first half of July, with a significant rise in international travel observed. Tele2 reported a 22% increase in customers traveling abroad compared to early May, driven largely by a 46% surge in holidaymakers. The data highlights a clear pattern of short, easily planned trips to nearby countries.

The data reveals a clear Lithuanian travel habit โ€“ short and easily planned trips to nearby countries.

โ€” Inga Rudinskaitฤ—Head of Customer Retention and Analytics at Tele2, explaining the trends in Lithuanian travel.

Latvia emerged as the top destination, experiencing an 87% increase in Lithuanian visitors, followed by Poland with a 68% rise. Travel to Italy and Greece also saw notable growth at 32% and 27% respectively. According to Inga Rudinskaitฤ—, Head of Customer Retention and Analytics at Tele2, the popularity of Latvia and Poland can be attributed to the convenience of traveling by car, enabling spontaneous short getaways.

While short weekend trips remain the typical summer travel scenario for Lithuanians, the fastest growth was observed in southern destinations. Travel to Bulgaria surged approximately 20-fold, and to Croatia 11-fold compared to spring. This trend might indicate a preference for cooler climates during the hottest summer period, as travel to Turkey decreased by 28% and to the United Kingdom by 17%.

The popularity of Latvia and Poland can be linked to the possibility of traveling by car, planning a trip spontaneously and spending only a few days abroad.

โ€” Inga Rudinskaitฤ—Head of Customer Retention and Analytics at Tele2, on why neighboring countries are popular destinations.

Holidaymakers constituted over 70% of all Tele2 customers traveling abroad during the analyzed period. Regular cross-border commuters, primarily long-haul drivers, made up nearly 22%, while those living or working abroad for extended periods accounted for 7.7%. The modest 6.2% increase in business travel and unchanged numbers of long-term expatriates suggest that the overall summer travel boom was almost entirely fueled by people taking vacations.

The data shows that a short weekend trip remains the most typical Lithuanian summer travel scenario.

โ€” Inga Rudinskaitฤ—Head of Customer Retention and Analytics at Tele2, commenting on typical travel patterns.
DistantNews Editorial

Originally published by Delfi in Lithuanian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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