Nestlé Nigeria expands rural women's retail initiative in Zaria

Nestlé Nigeria is expanding its Empowering Rural Women Initiative, adding 50 retailers in Zaria, Kaduna State, to its support network. This marks the 10th edition of the program, which aims to strengthen women-led businesses through training and grants. The new beneficiaries will receive business skills in bookkeeping, stock management, merchandising, financial management, and customer service. They will also receive Nestlé products valued at three times their existing stock. A three-month mentorship program will guide them in applying their new skills and managing increased inventory for sustainable growth.

Launched in 2021, the initiative targets women retailers with ambition but limited access to training, mentorship, and capital. With the addition of the Zaria cohort, the program has now supported 482 women across Nigeria. Nestlé reports that over 80% of previous beneficiaries have sustained or grown their businesses, increasing inventories, turnover, and financial management practices.

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Women account for approximately 60% of the retailers in Nestlé Nigeria’s retail network. Every day, they help us reach consumers, build trust within communities and keep our business moving.

The initiative acknowledges the critical role women play in Nigeria's retail economy, especially in rural areas. Boladale Odunlami, Commercial Manager at Nestlé Nigeria, highlighted that women constitute about 60% of the company's retail network. "Women account for approximately 60% of the retailers in Nestlé Nigeria’s retail network. Every day, they help us reach consumers, build trust within communities and keep our business moving," Odunlami said. He emphasized that the program empowers these women to grow alongside the business, increasing their earning potential and building a more resilient retail network.

The mentorship phase is designed for long-term impact, with mentors guiding participants in managing expanded inventory and reinvesting profits. The program also encourages participants to build networks. Reflecting on the initiative's five-year journey, Victoria Uwadoka, Corporate Communications and Public Affairs Manager at Nestlé Nigeria, noted its significance in empowering women entrepreneurs.

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The Empowering Rural Women Initiative reflects our belief that the women who contribute to our growth should have the opportunity to grow with us. By investing in their skills and strengthening their businesses, we are helping them increase their earning potential while building a stronger, more capable and more resilient retail network.