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New Attraction: Dyreparken Targets 65 Million DKK to Lure Danes
🇳🇴 Norway /Culture & Society

New Attraction: Dyreparken Targets 65 Million DKK to Lure Danes

From Aftenposten · () Norwegian

Translated from Norwegian, summarized and contextualized by DistantNews.

At a glance

News Sources not specified Context piece
  • Dyreparken zoo plans to use the Karius and Baktus characters to attract Danish tourists.
  • The zoo aims to overcome its name, "Dyreparken," which may not resonate well with Danish visitors.
  • This initiative is part of a strategy to tap into the lucrative Danish tourism market.

Kristiansand Dyreparken is launching a new attraction featuring the popular Norwegian children's characters Karius and Baktus, aiming to specifically attract Danish tourists. The zoo's management acknowledges that its name, "Dyreparken" (The Zoo), might be a barrier for international visitors, particularly from Denmark.

"But our name, Dyreparken, is against us, so we have to do something about that," said Per Arnstein Aamot, Dyreparken's group director, to FVN. The zoo is investing significantly in this new venture, described as something they have "never done before," in an effort to make a strong impression on the Danish market.

But our name, Dyreparken, is against us, so we have to do something about that.

— Per Arnstein AamotGroup Director at Dyreparken, explaining the challenge of its name for international tourism.

The strategy involves leveraging the well-known Karius and Baktus characters, who are beloved in Norway and have a cultural presence that the zoo hopes will translate into visitor numbers from Denmark. This move signals a focused effort to diversify its visitor base and tap into a potentially lucrative segment of the tourism industry.

Dyreparken shall do something they have never done before.

— Per Arnstein AamotGroup Director at Dyreparken, hinting at the scale of the new attraction.
DistantNews Editorial

Originally published by Aftenposten in Norwegian. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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