New camera guidelines released for female athletics coverage

Broadcasters are being advised on more respectful camera angles for covering live female athletics events. New guidelines, developed by the European Broadcasting Union (EBU) in collaboration with female athletes, aim to prevent the sexualization of sports action through unnecessary or inappropriate camera angles.

These guidelines are intended to ensure that the focus remains on athletic performance rather than objectifying the athletes. The EBU's initiative reflects a growing awareness and effort within the sports media industry to address concerns about the way female athletes are portrayed.

British Olympic bronze medalist Holly Bradshaw is among the athletes who have contributed to the development of these guidelines. Her involvement underscores the importance of athlete perspectives in shaping media coverage standards. The guidelines seek to foster a more professional and respectful environment for both athletes and viewers.