New Jakarta Boutique Offers Interactive Art Experience with BOSS Kidswear

Bimbi Group has launched a new retail experience at Pacific Place Mall in Jakarta, combining the BOSS Kidswear boutique with an interactive art installation titled "BOSS in the City." This initiative aims to offer families a shopping destination that blends fashion with engaging activities for children.

The "BOSS in the City" installation is a collaborative project with Indonesian artist Adi Sundoro (Asun). It features a miniature cityscape designed to spark children's imagination and creativity as they explore and interact with the urban environment. This concept aligns with Bimbi Group's philosophy of creating playful, wondrous, and exciting experiences for families.

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For over a decade, Bimbi Group believes that bringing luxury children's fashion is not just about bringing the best brands in the world to Indonesia. What is equally important is how we provide an experience that makes every visit filled with playfulness, wonderment, and excitement.

Jessica Wijaya, Director of Bimbi Group, stated that for over a decade, the company has focused on bringing luxury children's fashion brands to Indonesia. She stressed that their mission extends beyond merely offering high-quality clothing; it involves crafting memorable experiences that make each visit enjoyable. "For over a decade, Bimbi Group believes that bringing luxury children's fashion is not just about bringing the best brands in the world to Indonesia. What is equally important is how we provide an experience that makes every visit filled with playfulness, wonderment, and excitement," Wijaya explained.

The BOSS Kidswear collection itself embodies a modern, urban aesthetic, adapting the adult BOSS style for children through concepts like "mini-me," allowing for coordinated parent-child outfits. The latest collection, themed "The World Is Yours," draws inspiration from cities like New York, Massachusetts, and Mexico City, blending urban life with a spirit of exploration. The interactive installation further translates this theme, encouraging children to participate in role-playing, paper building, and collaborative art activities, transforming the space into a dynamic canvas shaped by their contributions.

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Most of my work always starts from city life and how people interact within it. When collaborating with Bimbi Group, I wanted to bring that perspective into the world of children.