New KOVO President Lee Ho-jin Focuses on Fun, Sustainability, and Exchange for Volleyball

Lee Ho-jin, the newly appointed president of the Korea Volleyball Federation (KOVO), has outlined his vision for the V-League, centered on three key pillars: entertainment, sustainable growth, and exchange. Lee, who officially took office on Tuesday, succeeds Cho Won-tae and aims to revitalize the professional volleyball league.

"Ultimately, if volleyball becomes fun and receives love, I think many problems will be solved," Lee stated at his inauguration press conference in Seoul. He believes that making the game more enjoyable for spectators is paramount to its development as a cultural phenomenon. Lee specifically pointed to the need for faster refereeing decisions, noting that lengthy review times can detract from the game's excitement.

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Ultimately, if volleyball becomes fun and receives love, I think many problems will be solved.

"When I watched the V-League as a fan, sometimes the refereeing time was too long, and sometimes there were calls that made me wonder if they were correct," Lee explained. "Increasing the speed of judgment can also increase the fun." His focus on improving the fan experience extends to potentially increasing weekend matches, a prime time for viewership, to further boost engagement and make the league more attractive.

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When I watched the V-League as a fan, sometimes the refereeing time was too long, and sometimes there were calls that made me wonder if they were correct. Increasing the speed of judgment can also increase the fun.