DistantNews
Support us
🇹🇼 Taiwan /Culture & Society

New Taipei's 'You種茶' Wins International Design Award for Local Revitalization

From Liberty Times · () Chinese

Translated from Chinese and summarized by DistantNews. Read the original for the full story.

At a glance

News Named sources Context piece
  • The "You種茶" (You Zhong Cha) brand from Pinglin, New Taipei City, has won a Japanese GOOD DESIGN AWARD 2025 in the 'Regional Planning and Activities' category.
  • This award recognizes the brand's success in revitalizing the local tea industry through innovative approaches, including agricultural education and fostering young talent.
  • The initiative aims to transform traditional Pinglin oolong tea into a regional brand that integrates production, cultural experiences, and lifestyle, promoting local economic development and encouraging younger generations to engage with tea farming.

New Taipei City's "You種茶" brand has achieved international acclaim by winning a prestigious GOOD DESIGN AWARD in Japan, a testament to the city's commitment to fostering local revitalization through agricultural innovation.

New Taipei City Government's Agriculture Bureau guided the Pinglin "You種茶" brand to participate in the 2025 GOOD DESIGN AWARD in Japan, standing out from 5,225 entries to win the 'Regional Planning and Activities' award.

Announcing the award won by the "You種茶" brand.

This recognition highlights the success of the "You種茶" initiative, which has effectively revitalized the traditional tea industry in Pinglin District. By integrating production, processing, sales, agricultural education, and the cultivation of young tea artisans, the brand has transformed the local oolong tea into a vibrant regional product that resonates with contemporary lifestyles.

The GOOD DESIGN AWARD is an international comprehensive design evaluation hosted by the Japan Institute of Design Promotion, with the 'Regional Planning and Activities' award focusing on outcomes in solving local issues, community development, regional revitalization, and sustainable promotion.

Explaining the significance and focus of the GOOD DESIGN AWARD category.

The award specifically acknowledges the project's success in the 'Regional Planning and Activities' category, underscoring its role in addressing local issues, promoting community development, and driving sustainable regional growth. This model, which began with the establishment of New Taipei's first 'Agricultural Innovation Institute,' serves as a crucial hub for showcasing specialty teas, offering cultural experiences, and nurturing young talent.

"You種茶" has successfully connected local and returning young farmers, not only focusing on tea production, processing, and sales but also actively promoting agricultural education and a tea artisan academy.

· Chien Hsi-hui, Director of New Taipei City Agriculture BureauDescribing the comprehensive approach of the "You種茶" brand.

Mayor Hou Yu-ih's commendation of the initiative at a city hall meeting emphasizes the administration's strategic focus on using agriculture as a core driver for local regeneration. The "You種茶" success story demonstrates how design thinking and integrated resource management can enhance the added value of agricultural products, encourage the return of young people to rural areas, and ultimately contribute to the sustainable development of New Taipei City. This international award validates the city's approach and signals a promising future for its agricultural brands on the global stage.

The team established New Taipei's first 'Agricultural Innovation Institute' in 2025, serving as an important base for exhibiting specialty teas, experiencing tea culture, and nurturing young talent.

· Chien Hsi-hui, Director of New Taipei City Agriculture BureauHighlighting the role of the Agricultural Innovation Institute in the "You種茶" initiative.
About this summary

Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

More Stories

From Our Blog