Nightclubs more suitable for rappers than other venues - Yuji

New artist Yuji suggests that nightclubs are a practical choice for many rappers, despite the negative perceptions often associated with such venues. He argues that these locations provide a more accessible platform for artists to connect with fans and expand their following.

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There are people who ask why many rappers sing at nightclubs. As an artist and a Muslim, I understand some think nightclubs are not good places to visit.

Yuji understands that some may view nightclubs as inappropriate settings. However, he points out the industry reality: attracting audiences to ticketed events is challenging for emerging artists. "It's not easy to get people to buy tickets and attend an event," he stated.

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But when it comes to performing, the reality is it's not easy to get people to buy tickets and attend an event.

He explained that many rappers perform in clubs because they are typically crowded, offering a consistent opportunity to gain new supporters. "If you perform elsewhere, you have to work harder to get people to buy tickets and come watch. It's different if you're at Dato Siti's level, then selling tickets is easy," Yuji noted.

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Many rappers perform in nightclubs because places like that are usually full of visitors. From there, they have the opportunity to get new fans and supporters.

Yuji, who writes and produces his own music, gained significant attention in 2022. His song "Old Love," featuring Putri Dahlia, achieved international recognition when Jungkook of BTS played it during a live broadcast, boosting his popularity.

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If you perform elsewhere, you have to work harder to get people to buy tickets and come watch. It's different if you're at Dato Siti's level, then selling tickets is easy.