Norway's TV Charity Seeks 90,000 Collectors for Refugee Aid

Norway's national broadcaster, NRK, is launching its annual TV-aksjonen fundraising campaign and is calling for a massive volunteer effort. This year's campaign, set for October 18, will support the Norwegian Refugee Council (NRC) with the goal of providing safe housing and future prospects for people displaced by conflict.

Organizers are seeking 90,000 "bøssebærere" – literally "collection bag carriers" – to go door-to-door across the country. "Our goal is for the collectors to knock on doors throughout Norway. The meeting at the door is what makes people give, either via Vipps or with cash," said Nina Larsen, head of the TV-aksjonen, in a press release. "Everyone should have the opportunity to contribute."

Volunteers can begin registering on Wednesday. Larsen hopes many will dedicate two hours of their time to the cause. On average, each collection bag raises 2,300 kroner. The campaign also aims to foster local engagement and pride by allowing people to follow the fundraising progress in their communities through ongoing updates.

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Our goal is for the collectors to knock on doors throughout Norway. The meeting at the door is what makes people give, either via Vipps or with cash. Everyone should have the opportunity to contribute.