Norway shirts in short supply at home ahead of World Cup clash with Brazil

Norway's football federation president Lise Klaveness was seen wearing the team's coveted red jersey as she watched their World Cup victory over Ivory Coast. However, back home, thousands of fans are still scrambling to get their hands on the popular shirt due to persistent delivery problems.

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There has been such a great demand for kits, and I think we have all felt that.

The team's red home kit has been a massive hit, with reports of long queues at shops and shelves being cleared within minutes. This surge in demand is fueled by the team's first men's World Cup appearance since 1998 and the electrifying presence of star striker Erling Haaland.

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Whether it is demand that has surprised or the production of shirts (that is the problem), we'll have to find out.

"It's a completely crazy demand, it's the sickest thing I've ever seen, it's fantastic," said Anders Lilleberg, a sports store manager in Oslo, to Norwegian broadcaster TV2. He added, "It's sad to not be able to offer everyone who wants a Norway shirt one... but you can only sell the ones you have."

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It's a completely crazy demand, it's the sickest thing I've ever seen, it's fantastic.

Klaveness acknowledged the overwhelming demand, stating, "Whether it is demand that has surprised or the production of shirts (that is the problem), we'll have to find out." The federation faces the challenge of meeting this "luxury problem" of unprecedented popularity, especially with interest extending beyond Norway's borders due to Haaland's global appeal.

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It's sad to not be able to offer everyone who wants a Norway shirt one - after all, we want to offer as many football items as possible that our customers want - but you can only sell the ones you have.