'Not Perfect Vilnius' Expands to Hungary, Partners with Yettel

The Lithuanian creative agency "Not Perfect Vilnius" has announced a significant expansion into the Hungarian market through a new partnership with telecommunications company "Yettel." This collaboration marks a strategic move for the agency, which aims to build lasting relationships with international brands and influence their overall creative strategy, rather than engaging in isolated projects.

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This partnership is an important step for 'Not Perfect Network' and especially for 'Not Perfect Vilnius,' further expanding international activities – this time in Hungary.

"Not Perfect Vilnius" sees this partnership as a crucial step in broadening its international operations. Approximately one-third of the agency's revenue currently derives from work outside the Baltic region. While they have executed projects globally, this marks their first direct engagement in the Hungarian market. The agency believes there is substantial potential in Hungary for a different strategic approach and more ambitious creative work, capable of strengthening brand positions and driving exceptional business results.

The initial outcome of this collaboration is an integrated campaign focused on "Yettel's" mobile network speed. Departing from conventional telecommunications advertising, which often relies on technical specifications and infrastructure details, the campaign highlights the tangible benefits of fast connectivity for individuals. The focus shifts from the network itself to the user, showcasing how rapid communication enables everyday activities, conversations, and even unique hobbies.

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We are looking for a partner who can look at the telecommunications category from a different angle and at the same time understand how 'Yettel' wants to be recognized by its audience.

Kata Hamza, "Yettel's" Brand and Marketing Communications Director, expressed that they sought a partner who could offer a fresh perspective on the telecommunications category and understand "Yettel's" desired brand identity. She noted that "Not Perfect Vilnius" enabled them to challenge industry norms and find a more human way to communicate the network's value, laying a strong foundation for future joint endeavors. This partnership adds "Yettel" to "Not Perfect's" growing portfolio of international clients, which includes organizations like NATO and Carlsberg Group across various global markets.

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Working with 'Not Perfect Vilnius' allowed us to question the usual rules of this category and find a more human way to talk about the value of our network.