NPFL Partners Murphy Ben International for YouTube Streaming

The Nigeria Premier Football League (NPFL) has launched a significant digital broadcasting initiative through a new partnership with Murphy Ben International (MBI) for YouTube live streaming. This landmark deal aims to revolutionize how Nigerian domestic football is consumed and commercialized, bringing matches directly to fans worldwide via various internet-enabled devices.

NPFL Chairman Gbenga Elegbeleye highlighted the partnership as the realization of the league's vision to connect with supporters globally. He addressed the long-standing question of "Where can we watch the NPFL?" by stating that selected live and delayed match coverage will be available for free in HD on the official NPFL YouTube channel. This move is expected to eliminate excuses for fans missing games.

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There will be no more excuses of ‘I didn’t see the match.’

The agreement, finalized after extensive discussions and site visits, is designed to create a robust digital platform for Nigerian league football. Beyond broadcasting, the collaboration is set to generate new revenue streams, increase visibility, and improve commercial prospects for NPFL clubs. It also offers players a global stage to display their skills, allowing fans to follow their teams from almost anywhere.

Elegbeleye identified MBI as a partner sharing the NPFL's goal of global accessibility for Nigerian football, drawing parallels with the international success of Nigerian music and Nollywood. MBI will leverage its digital and technical expertise to enhance production and distribution, while also focusing on storytelling within the league. Murphy Anawana, Chairman of MBI, expressed enthusiasm for telling the domestic league's story to a global audience and committed to positioning the NPFL as Africa's number one through MBI's capabilities and social media reach.

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This partnership will focus on digital broadcasting, storytelling, promotion, fan engagement and commercial partnerships, creating an opportuni