Nvidia reportedly hikes graphics card prices again, RTX 5090 price surges 122%

Nvidia is reportedly set to raise its consumer graphics card prices for the third time this year, a move attributed to a roughly 20% increase in DRAM prices by Samsung this quarter. This marks the latest in a series of price adjustments impacting the graphics card market.

The most striking reported price increase is for the Nvidia RTX 5090, which is rumored to be listed at NT$159,990. This price point represents a staggering 122% surge compared to its suggested retail price of NT$71,990 in January 2025. This significant hike has drawn considerable attention from consumers and industry observers.

According to reports, Nvidia has notified graphics card manufacturers about the price increase for GPU packages, which include both the GPU and its display memory. The primary driver for these increases is the rising cost of memory components. Following a 10% to 15% price hike in January 2026, a May adjustment specifically targeted high-end cards like the GeForce RTX 5090. The current round of increases is expected to range between 20% and 30% for graphics cards.

Data compiled by BlocktTmpo and shared by a 3C seller in Taiwan on Threads reveals the extent of these price adjustments across MSI's RTX 50 product line. The listed prices for over 40 models, from the RTX 5060 to the RTX 5090, show substantial increases. For instance, the RTX 5070 Ti 16G, initially suggested at NT$26,990, is now listed at a minimum of NT$44,990, a 67% increase. Similarly, the RTX 5080 16G, which had a suggested price of NT$35,990 in January 2025, is now seen at a minimum of NT$53,990, marking a 50% rise.