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A four-day media viability training program has begun in Dhaka, aiming to equip independent media outlets in Bangladesh with sustainable business strategies. Organized by Denmark-based International Media Support (IMS) in collaboration with Digitally Right Limited, the workshop focuses on helping mainstream and emerging media houses understand and implement viable business models.

Fourteen journalists and media executives from nine national media outlets are participating in the training, which is divided into two two-day sessions. Anders B Karlsen, deputy head of mission at the Embassy of Denmark in Bangladesh, inaugurated the first batch. Danny Yong, IMS Media Business Advisor for Asia, is facilitating the sessions.

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The organisation has been aiming to address business viability since it began operations in the country.

Shakawat Hossain, IMS programme manager for Bangladesh, highlighted the organization's long-standing commitment to addressing business viability issues since its inception in the country. Miraj Ahmed Chowdhury, managing director of Digitally Right Limited, expressed optimism that this collaboration opens new avenues for media viability in Bangladesh. The initiative receives support from the Embassy of Denmark.

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The collaboration opens a new window for media viability in the country.