ODEAR Launches Three New Customized Powder Cleansers

Korean skincare brand ODEAR (ODEAR) has expanded its product line with the launch of three new powder cleansers, completing its range of four customized cleansing solutions. This move caters to a growing consumer demand for personalized skincare routines that address specific skin concerns from the initial cleansing step.

The new additions build upon the success of the brand's existing 'Basic' powder cleanser, which has sold over 100,000 units. The expanded lineup now includes 'Peptide,' 'Moisture,' and 'Cica' variants, offering consumers a wider selection to match their daily skin condition and needs.

ODEAR's powder cleansers are enzyme-based and transform into a rich lather when mixed with water. They contain plant-derived enzymes like papain and bromelain to gently exfoliate and remove impurities. The formulas are pH-balanced and mildly acidic, designed for daily use without irritating the skin.

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Powder cleanser is a representative product of ODEAR, and thanks to customer support, we have expanded the lineup.

The 'Peptide' cleanser focuses on elasticity and skin barrier care, the 'Moisture' variant provides hydration without a tight feeling post-wash, and the 'Cica' line is formulated to soothe sensitive skin and manage excess oil. Clinical trials have reportedly confirmed the products' efficacy, showing up to 95% removal of fine dust simulants after a single use, along with temporary improvements in skin texture and clarity.

To celebrate the launch, ODEAR is hosting a special promotion comparing the features of the 'Basic' cleanser and the new variants, helping customers select the most suitable product for their skin. A company representative stated that the expansion reflects customer support and reinforces ODEAR's commitment to developing products that address fundamental skin needs with personalized solutions.

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We plan to continue offering personalized skincare solutions that consider the fundamental nature of the skin through product development.