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🇮🇩 Indonesia /Culture & Society

Olivia Rodrigo's 'GUTS' Album Gets LEGO Vinyl Treatment

From Republika · () Indonesian

Translated from Indonesian and summarized by DistantNews. Read the original for the full story.

At a glance

In-depth Sources not specified Context piece
  • The LEGO Group has collaborated with pop star Olivia Rodrigo for a global "LEGO® Editions Olivia Rodrigo Vinyl Hunt."
  • This event involves fans searching for limited-edition vinyl records hidden in various locations worldwide.
  • In Indonesia, fans can participate at PHR Records in South Tangerang and Atlas Records in South Jakarta, with only 333 limited vinyl copies available globally.

Music enthusiasts and collectors often describe the hunt for a favorite album as more than just a purchase; it's a nostalgic journey. The tactile experience of browsing through vinyl records in a local music shop is now being reimagined through an interactive campaign that merges sound with visual art.

The LEGO Group has partnered with the sensational pop artist Olivia Rodrigo for a global "LEGO® Editions Olivia Rodrigo Vinyl Hunt." This unique activation invites fans to engage in a modern-day treasure hunt, seeking out highly limited-edition vinyl records discreetly placed in various locations.

The campaign is simultaneously unfolding across eight countries, featuring a mere 333 limited vinyl pressings hidden for fans to discover. In Indonesia, enthusiasts have the opportunity to join the excitement at two renowned record stores: PHR Records in South Tangerang and Atlas Records in South Jakarta.

This collaboration blends the worlds of music and iconic toy building, offering fans a chance to connect with Olivia Rodrigo's album "GUTS" in a novel and engaging way. The limited nature of the vinyl ensures a thrilling pursuit for dedicated collectors and fans alike.

About this summary

Originally published by Republika in Indonesian. Translated, summarized, and contextualized automatically by DistantNews, with a note on how the source frames the story. Not individually reviewed before publishing. How this works.

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