One in Three South Koreans Concerned About Nutritional Imbalance; Zespri Launches 'Full Daily Life, Full Nutrition' Campaign

Busy modern lifestyles, characterized by quick meals from convenience stores and delivery services, are raising concerns about nutritional imbalance in South Korea. Many individuals struggle to consume adequate essential nutrients like vitamins, minerals, and dietary fiber, often overconsuming specific nutrients or energy.

To address this, premium kiwi brand Zespri has launched a new campaign titled 'Full Daily Life, Full Nutrition.' The initiative aims to raise awareness about balanced nutrition and promote healthier eating habits. According to the 2024 National Health and Nutrition Survey by the Korea Disease Control and Prevention Agency, 16.7% of the population suffers from insufficient nutrient intake, while 15.7% consume excessive energy, highlighting the need for dietary improvement.

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The imbalance of not consuming enough essential nutrients due to convenience-focused eating habits can occur. It is helpful to supplement these by consuming enough fruits and vegetables.

The campaign uses animated characters, the 'Kiwi Brothers' and a tiger representing Koreans, to humorously illustrate the problem. The tiger, initially losing its stripes due to poor eating habits like skipping breakfast and consuming processed foods, regains its vitality and vibrant stripes by regularly eating nutrient-dense kiwis. This visual narrative emphasizes the importance of incorporating a kiwi a day into busy schedules to ensure adequate nutrition.

Zespri highlights that kiwis are rich in over 20 natural vitamins and minerals. A single SunGold kiwi (100g) can fulfill the daily recommended intake of Vitamin C. Green kiwis contain dietary fiber and actinidin, an enzyme that aids protein digestion, promoting a comfortable and healthy digestive system. Zespri hopes the campaign will inspire individuals to reflect on their eating habits and make small, healthy changes by adding a kiwi to their daily routine.

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We hope this campaign serves as an opportunity for people to reflect on their eating habits and start making healthy changes with the small practice of adding a kiwi to their daily lives.