Ottogi launches low-sugar jam line targeting health-conscious consumers

South Korean food giant Ottogi is expanding its healthy product line with the introduction of two new "Light & Joy" jams, significantly reducing sugar content. The company announced on August 28 that these new offerings cater to the growing consumer demand for lower-sugar options, a trend amplified by the popularity of mixed-fruit desserts in specialty cafes.

The "Light & Joy" jams feature a 30% reduction in sugar content compared to existing products in the jam market. This move aligns with the "healthy pleasure" trend, where consumers seek enjoyable food experiences without compromising their health goals. The initial flavors launched are "Triple Berry," which combines strawberries, raspberries, and cranberries for a sweet and tart profile, and "Pineapple Mango," offering a tropical blend of flavors.

Ottogi highlights the versatility of these new jams. Beyond their traditional use as a spread for toast, they are recommended for pairing with yogurt and waffles, or even as a base for creating beverages like ades. This allows consumers to easily craft cafe-style desserts at home with simple combinations.

An Ottogi representative stated that the "Light & Joy" jams are designed to offer "different flavors while lowering sugar burden." The company plans to continue introducing products that allow consumers to enjoy diverse tastes without significant health concerns. This follows Ottogi's recent launch of low-sugar "Light & Joy" burritos, indicating a strategic focus on the health-conscious market.