Pahang Entrepreneurs Association Launches 'Jom Tour' to Support Businesses

The new leadership of the Malaysia Malay Entrepreneurs Association (PUMM) in Pahang is set to launch a "Jom Tour" series aimed at engaging with local entrepreneurs.

This initiative seeks to offer strategic guidance and foster business networking opportunities, particularly as businesses face current economic headwinds. PUMM Pahang, now led by Chairman Jason Tee for the 2026-2028 term, plans to kick off the tour in Kuantan in October, with subsequent visits to other districts across Pahang.

According to Tee, the "Jom Tour" is designed as a regional platform to empower local entrepreneurs through knowledge sharing, business mentorship, and broader market access. He emphasized the importance of reaching out to every entrepreneur to understand their specific challenges and provide practical solutions.

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We want to ensure that no entrepreneur is left behind. Through touring each district, PUMM Pahang can get closer to the business community, understand the local issues they face, and provide practical solutions.

The association recently held its first Business Matching 1.0 session, attended by approximately 32 entrepreneurs from various sectors. Tee highlighted that the current economic landscape is more challenging than during the COVID-19 Movement Control Order period, citing rising prices, geopolitical instability, and the urgent need for technological adaptation as key pressures.

He urged entrepreneurs to unite, collaborate, and seek collective solutions, stressing that mastering artificial intelligence is no longer optional but a necessity for business survival. Tee also called for unity among entrepreneurs of all ethnic and cultural backgrounds to build a resilient and supportive entrepreneurial ecosystem in Pahang.

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We must unite, cooperate, and find solutions together. Entrepreneurs also need to master artificial intelligence (AI) because it is no longer an option but a necessity for business survival.