Paraguay is a Top Growth Market for General Motors in South America, CEO Says

Paraguay is emerging as a significant growth market for General Motors in South America, according to Thomas Owsianski, president and CEO of GM in the region. Owsianski highlighted the country's dynamic market, robust agricultural sector, and the strong performance of specific Chevrolet models as key factors strengthening Paraguay's position within GM's regional strategy.

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Paraguay is one of the fastest-growing markets in South America and, I believe, in the world.

"Paraguay is one of the fastest-growing markets in South America and, I believe, in the world," Owsianski stated in an exclusive interview with ABC Negocios. He noted that the South American automotive market is recovering, with an estimated 5 million units expected to be sold this year, a volume not seen in about a decade. Owsianski sees this dynamism as presenting both challenges and numerous opportunities for businesses.

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It is very positive to be in such a dynamic region. Clearly, there are challenges for businesses, but also many opportunities.

The relevance of Paraguay for GM is particularly tied to its agricultural economy, which fuels a high demand for pickup trucks. Chevrolet boasts a strong lineup and a long tradition in this segment. The Chevrolet S10 pickup is cited as the best-selling vehicle in Paraguay, accounting for approximately 4.5% of the entire market, with its local sales volume surpassing that of several larger South American countries.

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Paraguay, due to the weight of agriculture, is a very important market for pickups.

To capitalize on this growth, GM plans to expand its product portfolio in Paraguay. Owsianski anticipates the arrival of new models and a gradual increase in hybrid and electric vehicle options. Recent additions to the lineup include the S10 Trail Boss and Onix Activ, alongside the Sonic, Spark, and Captiva EV, indicating a commitment to refreshing and broadening GM's offerings in the Paraguayan market.

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When you look at the volume of the S10 in Paraguay, it is greater than in many much larger markets in South America. The segment is important, the agricultural business is growing very strongly, and we have very successful performance here.